What is Whaaat AI?

What Whaaat AI is, how its named marketing agents work together, and how it differs from a single AI chatbot or a custom GPT.

Written By Ally | Team Assistant

Last updated 6 days ago

Whaaat AI is the marketing team you never had to hire. Instead of one general chatbot, you get a roster of named AI agents, each a specialist for a marketing task or channel: Betty plans strategy, Bob writes the blog, Lin writes LinkedIn posts, Mel writes email, and so on. They all share the same brand context, so everything they produce sounds like you. Meet the full roster in Meet your agents.

What makes it different from a generic AI chat

  • Specialist agents, one per channel. Each agent is pre-built and pre-prompted for its job, so you do not write prompts or set anything up. Describe what you need in plain language and the right agent takes it from there.

  • Persistent brand context. Your Brand Profile teaches every agent your name, positioning, voice, and rules once, and they apply it every time. A generic chatbot forgets; your agents get better as your profile grows.

  • Access to multiple leading AI models. Agents draw on several top models (such as OpenAI, Claude, Gemini, and Mistral, plus image models), each used where it is strongest, rather than locking you to one.

  • The full marketing loop, in one place. Strategy, planning, content creation, and publishing all happen inside Whaaat AI, and your agents can publish to your channels automatically.

Compared with a custom GPT or a tool like Jasper, there is nothing to configure and no prompt engineering: the agents are ready to go, trained on marketing use cases, and aligned to your brand out of the box. It is built for non-technical marketers, founders, and small teams.

Get started

To get going, sign up and start your 7-day free trial at app.whaaat.ai/sign-up. See Creating an Account for a walkthrough of the setup.

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Meet your agents · Creating an Account · Working with agents