Whaaat AI agents can now scrape Instagram posts, Reels, and profiles directly in the chat, so you can use real Instagram content as source material for any task.
Paste an Instagram URL, and your agent pulls the content right away. From there, use it to repurpose posts, research accounts, analyze competitor content, write captions in a similar style, or anything else your workflow calls for.
No copy-pasting. No switching tabs. You bring the link, the agent handles the rest.
Why it matters: Instagram is one of the most-used channels our users create content for. Now your agents can read what's already working there and help you build on it.
Whaaat AI agents can now scrape LinkedIn profiles, posts, and company pages directly in the chat, so you can use real LinkedIn content as source material for any task.
Paste a LinkedIn URL, and your agent pulls the content right away. From there, use it to write outreach messages, repurpose posts, research people or companies, build competitor summaries, or anything else your workflow calls for. 🙌
This works for:
LinkedIn profiles (/in/...)
LinkedIn posts and updates
LinkedIn company pages (/company/...)
No copy-pasting. No switching tabs. You bring the link, the agent handles the rest.
Why it matters: LinkedIn links are the most-used URLs our agents receive in conversations. That told us one thing clearly: you're working with LinkedIn content every day. Now your agents can actually work with it, too.
Whaaat AI now transcribes videos from YouTube, TikTok, and Instagram directly in the chat, so you can build content pieces directly from video material.
Paste a video link, get a full transcript. From there, any Whaaat AI agent can use that transcript to write blog posts, social captions, newsletters, PR articles, or whatever you need. 🙌
The new transcription tool works with all videos on YouTube, TikTok, and Instagram. No manual copying. No switching between tools. You bring the video, we handle the text.
Why it matters: A lot of great content already exists in video form. Interviews, tutorials, product demos, talks. Now you can use all of it as source material without spending an hour typing things out yourself.
At the beginning of the year, we embarked on a fresh start, for you, for us, for our beloved agents. The goal was clear: unify all conversations into a single view, so every interaction feels smoother and more consistent, no matter which agent you're working with.
Great idea. Solid plan. Slightly bumpy execution.
What We Were Going For
Marketing agents are specialists. Each one is built for a specific job, a specific platform, a specific type of content. But when they all live in separate silos, the experience starts to feel fragmented. You'd switch contexts, lose threads, and sometimes wonder if your agents were even aware of each other.
The unified conversation view was our answer to that. One place. All agents. One consistent flow.
What Actually Happened First
Let's be honest: the first version of this had some rough edges.
When we brought all agents together under one roof, they didn't always play nicely. Collaboration between agents had hiccups. Handoffs got messy. Some agents would step on each other's outputs, others would go a bit quiet when they should have been contributing. It was a bit like putting together an all-star team and realizing they'd never actually practiced together.
We heard your feedback. We saw the friction. And we got to work.
What's Fixed and Better Now
We've spent the past months tightening up how agents communicate, coordinate, and collaborate inside the unified view. Here's what's improved:
Agent coordination is now much more reliable. Agents pass context to each other correctly, so nothing gets lost between steps.
No more conflicting outputs. When multiple agents are involved in a task, they now work in sequence and in sync, not against each other.
The unified view is stable. Conversations load consistently, history is preserved, and switching between agents mid-task no longer causes unexpected resets.
The team feels like a team. Each agent still does its specialized job, but now they do it as part of a coordinated workflow rather than as isolated performers.
You know that feeling when you generate a great image, close the tab, and then spend the next five minutes clicking through old conversations trying to find it again? Yeah. We know. We watched you do it. (Not in a creepy way. In a "we read support tickets" kind of way.)
Say Hello to Media
Media is a brand new section in your Whaaat AI navigation. It collects every single image your AI agents have ever generated for you, all in one place, neatly organized and ready to go.
No more archaeology through old chat threads. No more "I swear I generated this last Tuesday." Just your images, right where you'd expect them.
What's inside:
Your complete image library → Every agent-generated image, in one overview
Download in one click → Grab any image directly to your device, whenever you need it
Fast to find → Browse your visuals without digging through conversations
New media section
Why This Matters
Your agents create a lot of images. Product visuals, social media graphics, campaign assets. That's a lot of good work that was previously scattered across conversations like confetti after a party. Now it's all in one place, organized, and actually useful.
Remember when you asked your AI to look something up on the web and it either returned a wall of unusable text, or just... didn't work? Yeah, we remember too. Not our finest hour. That's fixed now!
Two tools. Rebuilt from the ground up.
→ web_search – searches the web for any keyword and returns actual, useful results → web_scrape – reads any URL and extracts the content in clean, readable markdown
Simple as that. No more context overload. No more silent failures.
What changed under the hood:
We migrated both tools off our old infrastructure and rebuilt them properly. The old versions were held together with good intentions and a few too many workarounds. The new ones are lean, fast, and built to handle real workloads.
We also took Anthropic's own guidance on tool design seriously. That means your AI agents are now much better at knowing which tool to use and when, without you having to babysit the process.
The short version:
Web research that actually works
Clean content extraction from any URL
No more oversized responses breaking your workflow
Hey there, content maestros! We just rolled out a fantastic update that might just make you do a double take. Introducing the all-new Content Planner, your trusty sidekick in organizing and scheduling all those brilliant ideas cooked up by our AI agents. No more back-and-forth anymore.
What's Inside? The Content Planner gives you three distinct ways to manage your content pipeline. Pick the one that fits how you work, or switch between them whenever you need a different perspective.
The new content calendar view
Calendar View: For the big-picture folks out there, this view lets you see your entire content strategy laid out in a sleek monthly grid. It's like turning chaos into clarity with a flick of your wrist.
Subscribe to your content calendar
It’s also possible to subscribe to the planned posts in any other calendar like your Google calendar, Microsoft calendar or anywhere else. Just click on the feed icon at the top right and we provide a .ics feed of your content calendar.
List View: Are you a checklist enthusiast? This view displays all your upcoming content in a crisp, linear format. Simple, scannable, and straight to the point.
Kanban View: Time to get interactive! Drag and drop your content pieces like a pro. Move tasks from "Ideas" to "In Progress" to "Published." It's more satisfying than a perfectly aligned row of paper clips.
And yes, you can manually edit your content directly in any view. No detours, no extra clicks.
So, whether you're a calendar connoisseur, a list lover, or a kanban king or queen, our Content Planner is here to save the day. Dive in, play around, and let us know what you think! After all, it was crafted especially for you, our pioneering users.
More organized content, less chaos. That's Whaaat AI.
Last year, we made a significant transformation to our app by fundamentally changing how our user interface operates and how our agents behave. Gone are the days of selecting a specific agent for each new post and instructing them individually. We've highly improved the experience by unifying all conversations into a single view, allowing for a smoother, more consistent interaction every time.
Out with the old ways of picking a specific agent for each post and giving them individual instructions. Now, with our innovative unified view, it's all different. The new UI provides all agents with full context of the conversation, enabling them to craft that flawless post you've always wanted. It's as easy as writing your needs once, and voilà, you'll get a perfectly aligned post for every channel you've mentioned.
To spice things up, we’ve made it super easy to call out your favorite agents with a simple @ mention. Just type @ followed by the agent's name in your conversation, and they’ll jump right into action, fully prepped and with all the context they need to assist you. It's like having a magic genie in your texting box! Experiment with different agents and watch how they transform your content into something extraordinary. Give it a try and see how it vibes with your style!
Say goodbye to repetition and hello to convenience! 👋
Hold onto your hats folks, our agent team just got a turbo-charged boost! This ain't your average update—our squad is powered up and ready to tackle your social media queries with more style than ever. Forget unnecessary symbols like em-dashes, and confusing tags, this update is all about clean, powerful content pieces at its finest. Let us introduce you to our amazing new and updated team members. ❤️
Lin 2.0, our LinkedIn agent, is here with new features ⛲
Suggesting more popular and common post formats
Improved iteration process
No more em-dashes or excessive hashtags
Using Google's latest image model Nano Banana Pro for visuals
Ines got some new neurons too 🖼️
New image analysis process
Suggests variations that match your content
New: Fibi has joined our gorgeous agent team 🤗
Compose great Facebook posts
Driven for results: reach, leads, clicks
Using Google's latest image model Nano Banana Pro for visuals
We luckily managed to put the finishing tweaks on our new AI agent Eve just in time for the New Year. So, as you ring in 2026, planning your content will be as smooth as gliding on ice.
Our shiny, new AI Agent sits right inside your user interface, ready to work at the sleigh-bell of a cue. It’s like having Santa’s little helper, but way cooler (and no need for cookies)! 🧑🎄
Eve in action, planning posts for December
Feature Highlights:
Precision Planning Periods: No guesswork here! Just say whaaat you need. Whether you want to nail down posts for the next week, month, or even plan ahead for 12 months of glorious content, this feature ensures you're always ahead of the game. 🗓️
Targeted Content Suggestions: Simply give the green light on the timeline, and our agent dives headfirst into a sleigh filled with festive events and industry-specific holidays. Whether it's International Pizza Day (Yay! 🍕) or Robot Appreciation Week, you’ll never run out of ideas to post about.
Industry-Specific Events: Worried about missing that niche industry event? Fear not! Our little AI marvel hooks you up with post ideas that are not just topical but spot-on targeted towards the trends within your industry.
Is there anything else you'd love to uncover about our AI Elf-on-the-shelf? :)
