March 24th, 2026
New
Hey there, content maestros! We just rolled out a fantastic update that might just make you do a double take. Introducing the all-new Content Planner, your trusty sidekick in organizing and scheduling all those brilliant ideas cooked up by our AI agents. No more back-and-forth anymore.
What's Inside? The Content Planner gives you three distinct ways to manage your content pipeline. Pick the one that fits how you work, or switch between them whenever you need a different perspective.
Calendar View: For the big-picture folks out there, this view lets you see your entire content strategy laid out in a sleek monthly grid. It's like turning chaos into clarity with a flick of your wrist.
Subscribe to your content calendar
It’s also possible to subscribe to the planned posts in any other calendar like your Google calendar, Microsoft calendar or anywhere else. Just click on the feed icon at the top right and we provide a .ics feed of your content calendar.
List View: Are you a checklist enthusiast? This view displays all your upcoming content in a crisp, linear format. Simple, scannable, and straight to the point.
Kanban View: Time to get interactive! Drag and drop your content pieces like a pro. Move tasks from "Ideas" to "In Progress" to "Published." It's more satisfying than a perfectly aligned row of paper clips.
And yes, you can manually edit your content directly in any view. No detours, no extra clicks.
So, whether you're a calendar connoisseur, a list lover, or a kanban king or queen, our Content Planner is here to save the day. Dive in, play around, and let us know what you think! After all, it was crafted especially for you, our pioneering users.
More organized content, less chaos. That's Whaaat AI.
January 21st, 2026
New
Improved
Last year, we made a significant transformation to our app by fundamentally changing how our user interface operates and how our agents behave. Gone are the days of selecting a specific agent for each new post and instructing them individually. We've highly improved the experience by unifying all conversations into a single view, allowing for a smoother, more consistent interaction every time.
Out with the old ways of picking a specific agent for each post and giving them individual instructions. Now, with our innovative unified view, it's all different. The new UI provides all agents with full context of the conversation, enabling them to craft that flawless post you've always wanted. It's as easy as writing your needs once, and voilà, you'll get a perfectly aligned post for every channel you've mentioned.
To spice things up, we’ve made it super easy to call out your favorite agents with a simple @ mention. Just type @ followed by the agent's name in your conversation, and they’ll jump right into action, fully prepped and with all the context they need to assist you. It's like having a magic genie in your texting box! Experiment with different agents and watch how they transform your content into something extraordinary. Give it a try and see how it vibes with your style!
Say goodbye to repetition and hello to convenience! 👋
December 22nd, 2025
New
Improved
Hold onto your hats folks, our agent team just got a turbo-charged boost! This ain't your average update—our squad is powered up and ready to tackle your social media queries with more style than ever. Forget unnecessary symbols like em-dashes, and confusing tags, this update is all about clean, powerful content pieces at its finest. Let us introduce you to our amazing new and updated team members. ❤️
Lin 2.0, our LinkedIn agent, is here with new features ⛲
Suggesting more popular and common post formats
Improved iteration process
No more em-dashes or excessive hashtags
Using Google's latest image model Nano Banana Pro for visuals
Ines got some new neurons too 🖼️
New image analysis process
Suggests variations that match your content
New: Fibi has joined our gorgeous agent team 🤗
Compose great Facebook posts
Driven for results: reach, leads, clicks
Using Google's latest image model Nano Banana Pro for visuals
December 8th, 2025
New
We luckily managed to put the finishing tweaks on our new AI agent Eve just in time for the New Year. So, as you ring in 2026, planning your content will be as smooth as gliding on ice.
Our shiny, new AI Agent sits right inside your user interface, ready to work at the sleigh-bell of a cue. It’s like having Santa’s little helper, but way cooler (and no need for cookies)! 🧑🎄
Feature Highlights:
Precision Planning Periods: No guesswork here! Just say whaaat you need. Whether you want to nail down posts for the next week, month, or even plan ahead for 12 months of glorious content, this feature ensures you're always ahead of the game. 🗓️
Targeted Content Suggestions: Simply give the green light on the timeline, and our agent dives headfirst into a sleigh filled with festive events and industry-specific holidays. Whether it's International Pizza Day (Yay! 🍕) or Robot Appreciation Week, you’ll never run out of ideas to post about.
Industry-Specific Events: Worried about missing that niche industry event? Fear not! Our little AI marvel hooks you up with post ideas that are not just topical but spot-on targeted towards the trends within your industry.
Is there anything else you'd love to uncover about our AI Elf-on-the-shelf? :)
October 27th, 2025
New
We're thrilled to introduce Ines, the newest member of our team and your new go-to expert for Instagram captions! We know that crafting the perfect caption to complement your stunning visuals can sometimes feel like a challenge. Many of you have shared how finding just the right words to convey your message or story is often the toughest part of your social media posting process. 😅
Enter Ines, our caption connoisseur! With her flair for words and a dash of creativity, she's here to turn your Instagram woes into wins. Whether your image is bold and vivid or soft and subtle, Ines has the knack for capturing the essence in her captions, transforming your posts into engaging narratives that captivate your audience. 📸✍️
Ready to take your Instagram game to the next level? Let Ines work her magic and make every post a story worth sharing. Stay tuned for captions that speak volumes! 🌟💬
October 8th, 2025
Following our major UI update, we now have a slightly smaller but no less important update. The naming of threads. We've given our sidebar titles a brain boost. Previously, titles were sometimes as forgettable as last week's leftovers. But our latest deploy is all about creating unique and insightful thread names.
What’s Changed?
Real-time update: The names of the threads are immediately created and updated.
Advanced AI Logic: Our new model crafts titles that are as unique as a fingerprint.
Goodbye Repetition: No more duplicate names that leave you guessing.
Efficient Navigation: Easily find what you're looking for with intuitive titles.
What this means for you is a sidebar experience that’s easy, smooth, and free from any title déjà vu.
As we all are promting all day long you may be interessted which prompt we used for the naming if the conversation titles. Here you go, let us know if you have any ideas for improvement.
Generate a short abbreviated title (topic) for the following chat message. This title will be used in a UI which shows the conversation. The conversation is always in the context of an agent, so showing "Instagram post creation request" has no value when we see all conversations with an instagram agent. This is the initial user message (encapsulated in xml <usermessage>):
<usermessage>{{ $json.body.data.attributes.user.user_prompt }}</usermessage>Happy conversations!
September 20th, 2025
Improved
We are excited to announce a comprehensive redesign of our User Interface, aimed at significantly enhancing your interaction with our platform. This update is not merely a cosmetic change but a thoughtful overhaul based on extensive feedback from our users regarding the usability of our AI agents and brand profiles.
What’s New? Oh, Just Everything!
Usability - Now Friendlier Than a Golden Retriever: We've listened to your feedback, consumed copious amounts of caffeine, and gone back to the drawing board to make everything as intuitive as possible. Selecting agents and brand profiles should now feel smoother than a hot knife through butter.
UX: Your New Best Friend: Ever felt like you were navigating the Matrix when trying to choose between AI agents? Well, Neo, fear not! We've improved the user experience to be more straightforward and user-friendly. Now, you don’t have to be a mind reader to understand what each button does.
UI: Looks Aren’t Everything, But They're Pretty Important: We've jazzed up the layout, and not just to show off! The new design is crafted with precision, like an artist with a fine brush, focusing on what matters the most—your experience. Expect sizes that adjust like magic, and colors that turn the mundane into your favorite movie scene.
A Bolder, Brighter Future: The UI now feels as fresh as a minty breeze. The colors pop with the intensity of a thousand rainbows, and the text sizes are so flattering, even your vision will thank us.
In the swiftly evolving landscape of digital marketing, staying ahead means continuously evolving. We’ve made these updates with you in mind, bringing you a seamless and visually appealing experience. Imagine having a dedicated marketing companion that guides you with elegance and ease—now you do!
Have any feedback or want to shower us with compliments? Drop us a line, or better yet, give the new UI a whirl and let it speak for itself. And remember, similarities to famous redesigns are purely coincidental. 😉
August 4th, 2025
New
Hello, fellow marketers and AI enthusiasts!
Hollywood is coming! We’re excited to introduce Cleo – our new Agent who can create incredible videos! Cleo uses the powerful Veo3 Model from Google to make your stories come to life.
✨ What Cleo Can Do For You
🎬 Video Magic a la Tarantino: Just like legendary filmmaker Quentin Tarantino makes movies unforgettable, Cleo turns any topic into exciting Shorts. Perfect for adding flair to your marketing!
🎯 Boost Your Engagement: In the world of marketing, engaging content is key. Videos created by Cleo are not just visually appealing; they capture the attention of your audience, increasing interaction and exposure for your campaigns.
🔓 Try 5 Free Videos: During this special trial period, you can create 5 awesome videos with Cleo completely free. Why the limit? Making high-quality videos takes a lot of resources, kind of like crafting a mini-blockbuster every time! After the beta we will offer higher usage.
We'd love to hear your feedback since this is a beta round — your insights will help us make Cleo even better! 🌟
Examples
July 28th, 2025
New
Hold onto your pixels, folks, because we've got an update that’ll make you see double—literally! Our AI agents now have Vision! We’ve equipped them with a pair of virtual glasses that even the coolest fashionista would envy. Say goodbye to text-only interactions because your AI pals can now "see" the world through your eyes, one image at a time.
👁️🗨️ What's New?
Image Uploads: You can now upload up to five images. That's right—five opportunities to show off those masterpieces or decipher cryptic ancient maps.
Enhanced Interaction: With vision-enabled AI, your interactions just got visual. Our agents can reference and respond to images you provide. Just think of the possibilities!
Why Should You Care?
Whether you're showing off your vacation pic or trying to troubleshoot the Great Mystery of the Missing Keys (they were under the couch, duh), our AI's visual prowess gives you a whole new dimension of interaction.
Try It Now!
Vision is unlocked for every customer without extra costs.
P.S.: Our agents could create images before seeing images. Isn’t that like inventing sunglasses before there was sun? Now, with their newfound vision abilities, it's like our AI is finally able to say, "Oh, so that's what I've been creating!" Talk about a moment of artistic self-discovery! At Whaaat AI, we're turning creativity into clarity! 🌟
June 4th, 2025
Dear Marketing Enthusiasts and Content Creators,
You're probably thinking "Whaaat just happened?" - Let us explain! Today, we just launched our new brand name that perfectly captures what we hear from you every day: "Whaaat should I post?" 🤔
Why the new name?
Because we solve exactly THOSE questions that keep you up at night:
🤯 "Whaaat should I post today?"
✍️ "Whaaat kind of text should I write for this?"
And that's exactly what we do! With Whaaat AI, you get ready-to-use content pieces for all your marketing channels. No more headaches during content brainstorming, no more creative blocks when writing - just ask Whaaat AI and get going!
What stays the same?
🚀 All your beloved features
💪 The same powerful AI magic you trust
🎯 Our mission to simplify your marketing life
🔐 Your login credentials and settings remain unchanged
What's new?
🎨 Fresh design with new colors
🆕 Modern look and feel
😎 Even cooler name (okay, UFOs are cool, but Whaaat is just... Whaaat!)
The Fun Part
Every time you say "Whaaat?" from now on, you're technically doing marketing for us. Pretty clever, right? 😉
Got Questions?
Whaaat-ever you want to know - we're here for you! Just drop us a message with your "Whaaat?" questions. We'll be happy to answer them!
Pro tip: If you still see UFOstart logos or names in the next few days, don't panic! The aliens are still landing smoothly and transforming into their new selves. 👽➡️✨
Your Whaaat AI Team (formerly known as "the UFO crew" 🛸)